about me

After launching my own digital media agency, I had the incredible honor of founding the first Social Media Marketing BSBA in the NYC tri-state with two cutting-edge technology centers.

Today, I am proud to lead IT at Star Micronics - an innovative leader in the POS space.

results
Star Micronics
  • Doubled overall leads YoY for 3 year by focusing on customer journey, just in time CTAs and redesigned webpages.
  • Led cross-functional international team to relaunch all major web properties using best-in-class technologies (Google Cloud, AWS, CloudFlare, DeepL) with 5k webpages in 5 major languages. 
  • Led organizational effort to launch B2C E-Commerce site with 2x growth YoY. 
  • Led development of the Empower Partner Portal, integrating Salesforce and SAP data to empower our customers while helping to increase GP. 
  • Implemented modern security tools for SSO, VPN, and ransomware to increase security posture. 
​
Centenary University
  • 7x business model in 2 years. Achieved strong student enrollment: top 15% of programs, and revenue of $3.6M.​
  • Designed, built and launched two state of the art social media centers - and a STEM lab with AR, VR, Drones, Robotics and 3D Printing. 
  • Led students in social media listening project for Unilever's Dove Brand.​​
  • ​Helped 180+ businesses to improve outcomes, while driving new revenue sources. 
  • Established advisory board including industry leaders, innovative academics and successful alumni. 

past projects

#theVIBE
Centenary is proud to be the first university in the tri-state area to offer a bachelor's degree in business with a concentration in Social Media Marketing.  #theVIBE, The Social Media Center of Expertise, was designed to look and feel like a high-tech startup in New York — from the technology to the furnishings. It’s an environment designed, like social media, for knowledge to be shared instantaneously.
Innovation Alley
The Innovation Cave is an ideation space with whiteboard walls allowing students, staff, faculty and local businesses to collaborate and solve problems. The STEM Lab features new technology at Centenary University, which includes 3D printing, virtual reality, drones, coding, robotics, and augmented reality.

courses
taught & designed
Moravian University
- BUSI 420: E-Commerce*

Centenary University
- BUS2010: Principles of Marketing*
- BUS2020: Management Info. Systems
- BUS2050: Social Media Marketing
- BUS3055: Digital Analytics
- BUS4050: Social Media Strategy and Consulting
- GBA530: Management Info. Systems*

County College of Morris
- MED-113: Multimedia I

  *Online

speaking
​& training
  •  Data Privacy in a Social Media World | Rutherfurd Hall | 2019​
  • The Hidden Side of Psychometrics:  & Cambridge Analytica  | Centenary Univ. | 2018 & 2019
  • Sports Mgt.. Conference Panel | Mets, Ticket Galaxy & Publitics | 2017 & 2018
  • ​Social Media Marketing Strategic Plan | Argent | 2017
  • Using Social Media for an Organization | dun & bradstreet | 2017

news
TECH TAKEOVER: Social Media and Data Privacy
PBS39
"​Q&A with Tim Guella, director of The Vibe... about social media and data privacy. "
College Students Can Now Study This NFL Team's Business​
INC.
"​Through a newly launched partnership with the New York Jets, students... exploring the topic of social media strategies, as well as data and analytics, communication, business, and sales."
Social media management skills bolster your resume — and enhance your career​
NJBIZ | Op-Ed
"We live our lives — and do business — through social media. Over 2 billion social media users worldwide spend an average of two and a half hours per day on Facebook, Twitter, Instagram and YouTube. And they're doing more than sharing vacation photos or following their favorite celebrities..."
Centenary College creates social media center in push to teach online skills
USA TODAY
"Glass doors and sleek wood flooring mark the entryway of the brand new center, which officially opens Oct. 9. Inside, students have access to a wall of screens to keep tabs on what’s trending online, six iMac stations, glass walls that act as boards for brainstorming ideas and group collaboration tables that turn into mini classrooms."