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To meet the demands of today, many institutions are now offering online and hybrid learning formats that enable students of all backgrounds to fulfill their dreams and earn a college degree. Here we recap the challenges of the modern-day student and how institutions are promptly responding to ensure all degrees are within reach.
Challenges of earning a degree in today’s busy world If you’re an adult, life and work can sometimes get in the way of reaching your educational goals. With such demanding schedules (e.g. deadlines for work, traveling for business or commitments with your family) it can be hard to physically be in a class every day for weeks on end. You’ll need flexibility with your course schedule. If you’re a traditional student, you might be faced with the same demanding schedules of life and work. Changing demographics, societal and economic factors mean that you can’t always adhere to strictly structured academic settings. You may find yourself in part-time positions or internships that require flexibility in hours. How Institutions are responding Some universities and institutions have addressed these student challenges with MOOCs (Massive Open Online Courses), generic online courses and automated online cohorts – but it’s argued that the student might miss out on the classroom experience. One way that Centenary University’s #theVIBE is dealing with these challenges is by offering our Social Media Marketing certification program in a new asynchronous format – not blended – not online – but LIVE. LIVE classes create a nearly seamless online/on-ground experience. Students come into class as they would ordinarily, with access to dedicated and experienced faculty, but they also have the flexibility of joining the course remotely. The engine behind our classes is the latest Cisco WebEx technology. Students can see the professor as the robotic camera follows them around the room, comfortably ask questions and see everything the professor projects for the class. Asynchronous class work can happen in real-time across Google Drive documents and social media platforms. Remote students can even share their face and screens with the class (though that is optional). The many benefits of online learning As a student, you may find that they are able to focus more intently with an online course. Comfortable work conditions and increased concentration can be helpful for students who are uncomfortable or distracted in a classroom. Also, if you’re looking to avoid prolonged or strenuous commutes, you may also see some gains from being able to connect virtually. This virtual connection can allow students to take classes or participate in programs that would be hard for them to access geographically or economically. Finally, you may find that taking classes in an online environment gives you the supplemental flexibility when competing for your degree. You can speed up your degree through summer or winter classes that they would otherwise not be able to attend due to location. As technology progresses, institutions are continually utilizing the advances to ensure that we meet the requirements and flexibility needed to make your educational goals attainable. Centenary understands all these factors and offers Adult undergraduate and graduate programs in an online learning format at our School of Professional Studies as well as traditional graduate programs. For more information on Centenary’s online programs, please contact [email protected] Originally Published In Centenary University's Cyclone Corner
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This NJBiz Industry Insights piece was co-authored by Dr. Deirdre Christofalo, Centenary University’s Vice President for Adult, Corporate and Online Education and Tim Guella, Director of Social Media for Centenary University’s Social Media Center of Expertise | #theVIBE.
We live our lives — and do business — through social media. Over 2 billion social media users worldwide spend an average of two and a half hours per day on Facebook, Twitter, Instagram and YouTube. And they're doing more than sharing vacation photos or following their favorite celebrities. Research has found 74 percent of consumers rely on social media to make purchasing decisions. In turn, social media has become a powerful tool used by businesses to build brands, sell products and deliver services to customers. #1 Our Social Media Marketing courses are now offered in a new and exciting LIVE format. You are now able to participate in sessions remotely through our live streaming technology at our #theVIBE Parsippany location. This new format gives students the ultimate control of how to complete these synchronously streamed courses. The choice is yours. Do you want to be in class or in the comfort of your home? Now, no matter where you are or what may come up, you can take a social media marketing class at Centenary University.
#2 Centenary is proud to be the first university in the tri-state area to offer a bachelor’s degree in business with a concentration in Social Media Marketing. Whether you study Social Media Marketing as a Concentration, Minor or Certificate – you’ll have the confidence knowing you’re part of a cutting edge program that has been endorsed by a sitting U.S. Senator and a Google Executive. #3 Centenary is proud to offer digital badges as part of our Social Media Marketing program. Digital badges are issued after each course and can be used on your resume, LinkedIn profile, personal website or portfolio to display the skills you have gained. #4 Our Social Media program is ideal for students interested in careers directly focused on social media, such as copywriting or strategy, as well as related careers in advertising and marketing. These are high-demand fields in which early career professionals can command salaries ranging from $60,000 a year for copywriters to more than $100,000 for social media marketing managers. #5 Classes are taught in #theVIBE, The Social Media Center of Expertise, which was designed to look and feel like a high-tech startup in New York — from the technology to the furnishings. It’s an environment designed, like social media, for knowledge to be shared instantaneously. Learn More: www.centenaryuniversity.edu/thevibe/  In recent years, Facebook has moved way from an organic real-time feed and towards a curated and controlled flow of News Feed content. One of the large reasons for this happening is the shear volume of posts being produced. Businesses and friends are all competing for space on News Feed. Of the 1,500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300. Increasingly, marketers and brands are looking for ways to combat this decline in the organic reach. Here are some ways you can help improve your organic Facebook reach:
What do you think? What are some of the techniques that you use to increase your organic Facebook reach?
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Tim GuellaTech enthusiast, educator & evangelist. @theVIBECU's |
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