August 22nd, 2017

This NJBiz Industry Insights piece was co-authored by Dr. Deirdre Christofalo, Centenary University’s Vice President for Adult, Corporate and Online Education and Tim Guella, Director of Social Media for Centenary University’s Social Media Center of Expertise | #theVIBE. 

We live our lives — and do business — through social media. Over 2 billion social media users worldwide spend an average of two and a half hours per day on Facebook, Twitter, Instagram and YouTube. And they're doing more than sharing vacation photos or following their favorite celebrities.
Research has found 74 percent of consumers rely on social media to make purchasing decisions. In turn, social media has become a powerful tool used by businesses to build brands, sell products and deliver services to customers.
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